Saturday, February 11, 2012

One day cricket in midlife crisis as T20 steals show

One-day cricket is suffering a midlife crisis as Twenty20 format stole the glitz and glamor, an article in an Australian newspaper said.

The Sydney Morning Herald article written by Andrew Wu said Cricket Australia (CA) said that the format remains "incredibly popular", but if crowds and ratings are an indication fans prefer to watch television rather than in the stadium.

The first ODI of the summer was watched by 1.3 million people across the country, but only 30,000 showed up at the Melbourne Cricket Ground.

Cricket New South Wales are also finding weak sales for the next game in Sydney between Australia and Sri Lanka at Sydney Cricket Ground for which about 7,300 of the 28,000 public tickets were sold, the article says.

CA, which is co-host the World Cup in 2015, expressed confidence in the attractiveness of the game 50-in.

"I always worked on the premise that when you are making decisions about things, you rely on facts and the facts are that in Australia, is a very, very popular game, and the world is still the most popular format of the game, and was for 20 years. format is seen more and more closely to support the game globally, "CA chief James Sutherland said.

Sutherland, however, suggested that matches rejected ODI is mainly a product made ​​in Australia TV.

"It is inevitable that there is some sort of cannibalization in all formats of you ... It's a question we still have that right balance, but the number of people who are taking an interest in these games a day and television ratings that we are recording gives me a very strong indicator that the facts are one-day cricket is here to stay, "said Sutherland.

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